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As a product designer with strong expertise in user experience and interaction design for B2C companies, I have worked with fintech, SaaS startups, and Fortune 500 healthcare companies. I successfully strategized feature designs that transformed financial inclusion for 4.4 million underbanked rural population. Also, recognized as an early inventor of Indiana university’s intellectual property.
Fintech | B2B2C | Supply Chain
🚀 Churn rate decreased to 8% from 12%
🚀 Daily active users increased from 90k to 122k in 5 months.
🚀 Fastest user acquisition: increased from 0.35 million to 0.59 million in 3 months.
Fintech | B2B2C | Supply Chain
🚀 Reduced Turn around time to 2.5 minutes from days of struggle
🚀 Reduced user drop off rate by 56%
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Fintech | D2C | Secured Credit Card
Integration of prepaid credit card in the CRM to help population with no/zero credit history
🚀 MVP onboarded 1430 users in 3 months
🚀 $0.5 Mn deposits + $90k transactions in 7 months
🚀 37% increase in conversion rate
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